Branding and Marketing
|Andrée Cordella's career began 26 years ago at Gunn Associates, then New England's premiere design studio. It was there that she developed her following of Fortune 500 clients. As her work began to attract national attention, she moved into a partnership position and became a Senior Associate. |
Acknowledged in the press as one of the country's leading designer, Cordella realized the need to develop a fuller understanding of marketing and communications. That led her to New England's largest advertising agency, Hill Holiday, where she shared the help of the Design Division as Asoociate Design Director. As Senior Creative Vice President, Cordella expanded into Advertising, Marketing, and Direct Marketing as well as learned the proper use of Research and Public Relations.
Two years later in conjunction with the international communications conglomerate, Omnicon/BBDO, Cordell Design was created as an independent design studio in partnership with New England's second largest agency - Ingalls, Quinn and Johnson. Cordella Design broke new ground from the start by being the first independent creative group operating from with the traditional agency structure. This new concept was an instant success as evidenced with billing of $7.5 million in the first year.
On Independence Day of 1991, after a four-year partnership, Cordella Design became a wholly independent entity and incorporated. The studio maintained its major clients having, in the ensuing years, expanded the client base by offering a broader range of design and marketing services.
Over the years, Andrée Cordella has won awards nationally and internationally. Her work has appeared several times in Graphis, Communication Arts and the New York Art Directors' Show books. Her work has been published by North Light Books as well as by Rockport Press. She lectures to trade organizations as well as industry organizations shared with her clients.
Appointed Chair on the Board of Trustees of the Massachusetts College of Art for nine years
Appointed by Governor William Weld
Developed fundraising campaign for the college and appointed a new college president.
Andree graduated with honors from the Massachusetts College of Art and has studied at the Advertising Club of Boston and the Entrepreneurial Business Program at Commonwealth Corporation.